Universal Intelligence

Universal Intelligence

Connect your data. Build once. Run anywhere.

A complete data intelligence platform that connects any data source, automatically aligns it into one directory, and lets you query across all of them — from built-in dashboards, from SQL, or through an AI assistant. Zero vendor lock-in.

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How It Works

Connect Any Data Source

Automated connections to SaaS applications, databases, and data warehouses. Salesforce, HubSpot, Snowflake, BigQuery, PostgreSQL, and more — all with secure OAuth or credential-based authentication.

Intelligent Data Mapping

Automatically maps your data using intelligent pattern recognition. No manual ETL required. Review confidence scores and approve mappings with one click.

Visualize Anywhere

Import existing Power BI, Tableau, Looker and SSRS dashboards with their formulas translated automatically. Your measure logic exports back out as DAX, LOD or SQL — never trapped here.

How We Compare

Traditional BI platforms charge premium prices, lock you into their ecosystem, and still require you to manage data connections, mapping, and infrastructure separately.

Feature
Competitor BI
Enterprise BI Suite
Competitor T
Visual Analytics Platform
Competitor L
Cloud Analytics Platform
Universal Intelligence
Complete Platform
Price$20/user/mo$75/user/mo$5,000+/moPro $10.39–$12.99/user/mo, plus usage
Built-In ConnectorsLimited (requires separate ETL)Moderate (many require manual setup)Requires data engineering teamBuilt-in (OAuth + credentials)
Vendor Lock-In Free
Dashboard Import
Export Measure LogicDAX / LOD / SQL
Intelligent Data LayerProprietaryPartialCustom modeling languageBuilt-in
Managed Infrastructure

Universal Intelligence usage charges, in addition to seats:

  • Semantic-layer build: $25 per mapped column, once
  • Platform fee (Pro): $10 per mapped column per year, minimum $1,000 per connection; the first year is charged up front at the first billing pass after a source is mapped
  • Data migration: $99 per job including 1,000 rows, then $0.008 down to $0.0004 per row
  • AI assistant access (MCP): $20/user/month

AI work on your semantic layer — mapping your columns, recognising the same company, product or person across your sources, reconciling duplicates and checking data quality — is included in the semantic-layer build fee and the platform fee. It is never metered or billed on its own.

Excludes any applicable tax — added at invoicing, based on your location.

Competitor BI:Locked into one vendor ecosystem. Requires Pro license for viewers to access shared content.
Competitor T:Premium pricing. Creator licenses required for building dashboards. Viewer licenses are separate.
Competitor L:High minimum cost. Requires specialized developers to define metrics in a proprietary language.
Start Free

Free to start, no card required. Map a real file — an upload or a folder on your machine — and query it before you pay for anything.

Frequently Asked Questions

Universal Intelligence provides a complete, end-to-end Infrastructure as a Service (IaaS) for business intelligence — the kind of integrated analytics platform that was previously only accessible to large enterprises with dedicated data engineering teams and six-figure budgets.

What is Universal Intelligence?▾
Universal Intelligence is a semantic layer over your data. It connects to every source automatically, maps each one into a single shared set of business concepts, and lets you query across all of them at once — from built-in dashboards, from SQL, or in plain English through an AI assistant — without duplicating logic or creating conflicting numbers.
How does Universal Intelligence eliminate vendor lock-in?▾
Universal Intelligence stores your metric definitions in a portable format that is independent of any BI tool. When you define a metric like "Revenue by Region," it is stored as a universal concept — not as DAX, LOD, or any vendor-specific language. That logic can be exported back out as DAX, LOD or SQL at any time, so your business rules are never trapped in this platform or in any other one.
What data sources does Universal Intelligence support?▾
Universal Intelligence provides automated data connections covering SaaS applications (Salesforce, HubSpot, Stripe, Shopify), databases (PostgreSQL, MySQL, SQL Server), and data warehouses (Snowflake, BigQuery, Redshift, Databricks). All connections use secure OAuth or credential-based authentication — no custom integration work required.
Can I import existing dashboards from Power BI or Tableau?▾
Yes. Universal Intelligence imports .pbix (Power BI), .twb/.twbx (Tableau), .lkml (Looker), .rdl (SSRS) and Metabase/Superset .json files. The system translates the formulas and business logic across DAX, LOD, SQL, LookML and MBQL, and the imported dashboard renders in the built-in viewer.
How is this a complete Infrastructure as a Service (IaaS) platform?▾
Universal Intelligence provides a fully managed, end-to-end infrastructure for business intelligence and data analytics. This includes automated data connections with secure OAuth, intelligent data mapping, a built-in query engine, dashboard visualization, cloud hosting, SSL, and ongoing maintenance — all managed for you. This level of integrated, production-ready analytics infrastructure was previously only accessible to large enterprises with dedicated data engineering teams and six-figure annual budgets. Universal Intelligence delivers the same enterprise-grade capabilities to businesses of any size, with a free tier to start and Pro seats from $10.39 per user per month billed annually, plus usage charges for building and running the semantic layer.