Universal Intelligence

Universal Intelligence

Connect your data. Build once. Run anywhere.

Universal Platform that connects any data source, automatically maps your schema, and lets you visualize in any BI tool including our included tool. Zero vendor lock-in.

How It Works

Connect Any Data Source

Built-in connectors for SaaS applications, databases, and data warehouses. Salesforce, HubSpot, Snowflake, BigQuery, PostgreSQL, and more — all with secure OAuth or credential-based authentication.

Automated Schema Mapping

Automatically maps your columns to a universal schema using intelligent pattern recognition. No manual ETL required. Review confidence scores and approve mappings with one click.

Visualize Anywhere

Use our built-in dashboards, or export to Power BI, Tableau, Excel, and more. Import existing dashboards and migrate painlessly — no vendor lock-in.

How We Compare

Traditional BI platforms charge premium prices, lock you into their ecosystem, and still require you to manage connectors, schema mapping, and infrastructure separately.

Feature
Competitor BI
Enterprise BI Suite
Competitor T
Visual Analytics Platform
Competitor L
Cloud Analytics Platform
Competitor Q
Self-Service BI
Universal Intelligence
Complete Platform
Price$20/user/mo$75/user/mo$5,000+/mo$30/user/mo$7.99/user/mo
Built-In ConnectorsLimited (requires separate ETL)Moderate (many require manual setup)Requires data engineering teamModerateBuilt-in (OAuth + credentials)
Vendor Lock-In Free
Dashboard Import
Export to Other BI Tools
Universal LayerProprietaryPartialCustom modeling languageProprietary scriptingBuilt-in
Managed Infrastructure
Competitor BI:Locked into one vendor ecosystem. Requires Pro license for viewers to access shared content.
Competitor T:Premium pricing. Creator licenses required for building dashboards. Viewer licenses are separate.
Competitor L:High minimum cost. Requires specialized developers to define metrics in a proprietary language.
Competitor Q:Single pricing tier. Proprietary expression language with steep learning curve.
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Frequently Asked Questions

Universal Intelligence provides a complete, end-to-end Infrastructure as a Service (IaaS) for business intelligence — the kind of integrated analytics platform that was previously only accessible to large enterprises with dedicated data engineering teams and six-figure budgets.

What is the Universal Layer?
The Universal Layer is a standardized abstraction that sits between your raw data sources and your BI tools. It defines metrics, dimensions, and relationships once in a universal format, so any connected BI tool — Power BI, Tableau, Excel, or others — can query consistent, governed data without duplicating logic or creating conflicting numbers.
How does Universal Intelligence eliminate vendor lock-in?
Universal Intelligence stores your metric definitions in a universal schema that is independent of any BI tool. When you define a metric like "Revenue by Region," it is stored as a portable concept — not as DAX, LOD, or any vendor-specific language. You can export to Power BI today and switch to Tableau tomorrow without rebuilding dashboards or rewriting formulas.
What data sources does Universal Intelligence support?
Universal Intelligence supports built-in data source connectors covering SaaS applications (Salesforce, HubSpot, Stripe, Shopify), databases (PostgreSQL, MySQL, SQL Server), and data warehouses (Snowflake, BigQuery, Redshift, Databricks). All connections use secure OAuth or credential-based authentication.
Can I import existing dashboards from Power BI or Tableau?
Yes. Universal Intelligence can import existing .pbix (Power BI) and .twbx (Tableau) files. The system translates DAX and LOD expressions into the universal schema format, preserving your business logic. You can then view the imported dashboard in any connected BI tool or our built-in viewer.
How is this a complete Infrastructure as a Service (IaaS) platform?
Universal Intelligence provides a fully managed, end-to-end infrastructure for business intelligence and data analytics. This includes secure data connectivity (built-in connectors with OAuth), automated schema mapping, a universal query layer, built-in dashboard visualization, cloud hosting, SSL, and ongoing maintenance — all managed for you. This level of integrated, production-ready analytics infrastructure was previously only accessible to large enterprises with dedicated data engineering teams and six-figure annual budgets. Universal Intelligence delivers the same enterprise-grade capabilities to businesses of any size, starting at just $7.99 per user per month.