Universal Intelligence

Universal Intelligence

Connect your data. Build once. Run anywhere.

A complete data intelligence platform that connects any data source, automatically maps your data, and lets you visualize in any BI tool including our included tool. Zero vendor lock-in.

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How It Works

Connect Any Data Source

Automated connections to SaaS applications, databases, and data warehouses. Salesforce, HubSpot, Snowflake, BigQuery, PostgreSQL, and more — all with secure OAuth or credential-based authentication.

Intelligent Data Mapping

Automatically maps your data using intelligent pattern recognition. No manual ETL required. Review confidence scores and approve mappings with one click.

Visualize Anywhere

Use our built-in dashboards, or export to Power BI, Tableau, Excel, and more. Import existing dashboards and migrate painlessly — no vendor lock-in.

How We Compare

Traditional BI platforms charge premium prices, lock you into their ecosystem, and still require you to manage data connections, mapping, and infrastructure separately.

Feature
Competitor BI
Enterprise BI Suite
Competitor T
Visual Analytics Platform
Competitor L
Cloud Analytics Platform
Competitor Q
Self-Service BI
Universal Intelligence
Complete Platform
Price$20/user/mo$75/user/mo$5,000+/mo$30/user/mo$7.99/user/mo
Built-In ConnectorsLimited (requires separate ETL)Moderate (many require manual setup)Requires data engineering teamModerateBuilt-in (OAuth + credentials)
Vendor Lock-In Free
Dashboard Import
Export to Other BI Tools
Intelligent Data LayerProprietaryPartialCustom modeling languageProprietary scriptingBuilt-in
Managed Infrastructure
Competitor BI:Locked into one vendor ecosystem. Requires Pro license for viewers to access shared content.
Competitor T:Premium pricing. Creator licenses required for building dashboards. Viewer licenses are separate.
Competitor L:High minimum cost. Requires specialized developers to define metrics in a proprietary language.
Competitor Q:Single pricing tier. Proprietary expression language with steep learning curve.
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Frequently Asked Questions

Universal Intelligence provides a complete, end-to-end Infrastructure as a Service (IaaS) for business intelligence — the kind of integrated analytics platform that was previously only accessible to large enterprises with dedicated data engineering teams and six-figure budgets.

What is Universal Intelligence?▾
Universal Intelligence is a complete data intelligence platform that sits between your data sources and your BI tools. It connects to your data automatically, maps your metrics and dimensions intelligently, and lets any connected BI tool — Power BI, Tableau, Excel, or others — query consistent, governed data without duplicating logic or creating conflicting numbers.
How does Universal Intelligence eliminate vendor lock-in?▾
Universal Intelligence stores your metric definitions in a portable format that is independent of any BI tool. When you define a metric like "Revenue by Region," it is stored as a universal concept — not as DAX, LOD, or any vendor-specific language. You can export to Power BI today and switch to Tableau tomorrow without rebuilding dashboards or rewriting formulas.
What data sources does Universal Intelligence support?▾
Universal Intelligence provides automated data connections covering SaaS applications (Salesforce, HubSpot, Stripe, Shopify), databases (PostgreSQL, MySQL, SQL Server), and data warehouses (Snowflake, BigQuery, Redshift, Databricks). All connections use secure OAuth or credential-based authentication — no custom integration work required.
Can I import existing dashboards from Power BI or Tableau?▾
Yes. Universal Intelligence can import existing .pbix (Power BI) and .twbx (Tableau) files. The system intelligently translates your formulas and business logic, preserving everything. You can then view the imported dashboard in any connected BI tool or our built-in viewer.
How is this a complete Infrastructure as a Service (IaaS) platform?▾
Universal Intelligence provides a fully managed, end-to-end infrastructure for business intelligence and data analytics. This includes automated data connections with secure OAuth, intelligent data mapping, a built-in query engine, dashboard visualization, cloud hosting, SSL, and ongoing maintenance — all managed for you. This level of integrated, production-ready analytics infrastructure was previously only accessible to large enterprises with dedicated data engineering teams and six-figure annual budgets. Universal Intelligence delivers the same enterprise-grade capabilities to businesses of any size, starting at just $7.99 per user per month.